Guidance for main body of text
- Aim for 400-800 words (Please proof read your text carefully)
- Include embedded link URLs to any names/organisations/sites you refer to
- Include photos (ensuring you have rights to image or image is free of copyright)
- Write in plain English – avoid jargon and explain complex ideas
- Write an introduction: introduce the topic to the audience (e.g. local public service practitioners and public policy/admin academics) and what the blog will include
- Get your point(s) across concisely and engagingly
- Be specific, use specific examples and relate to the audience
- Be yourself, write in your own voice and convey a sense of your personality
- Use language and ideas your audience can relate to
- Use short paragraphs and sentences (around 15-20 words and suitable for reading on mobile devices)
- Make sure the piece is easy to read, consistent and your points are in a logical order
- Conclude your piece, include a summary of what you have discussed
- Include images where possible.
- The Conversation is a good example of the tone and style of blogs we’re looking for.